Creative Scenario Lenses — the anti-boring pack
The anti-boring pack. When making ads, every ad = one brain hook x one archetype (layout skeleton) x one SCENARIO LENS (the world the image lives in). If a set could all run in the same visual world, it failed.
The 11 scenario lenses (2026-10-09):
1. Map As Evidence — Verizon-style coverage/district maps, pins and heat blobs that "prove" something
2. Retro 80s/90s Full Commitment — mall scenes, bikes through the streets, VHS grain — placement not just texture
3. Unbelievable-But-Real Crowd Scenes — Burning Man exodus energy, same energy never a copy
4. Text Bubble / Doom Scroll — fake-real conversations with emojis, or over-the-shoulder phone shots
5. Emoji Equations (IYKYK) — 📄 + 😎 + 2026 = 💀 ("the PDF hustle is dead"). Edgy-suggestive OK, never explicit
6. Church Sign / Changeable Letter Signage — the joke lives on the letterboard
7. The Annoyed Animal — cat/dog/pig/cow face = punchline
8. Vast Nothing — sky or ocean, one line of text
9. Relatable Car / Errand Moments — fries out of the bag at a red light
10. The Stat Stack — density of real numbers, then one line that ties it to the hook
11. Dramatic Price Close-Up — the Erewhon effect: mundane product, absurd price, cinematic crop
Full build notes per lens: ad-creative-playbook skill, references/creative-scenarios.md.
Real-world swipe folder (user's taste = ground truth): X:\Dropbox\BUSINESS\ad examples\ (~159 files: root shots + content/, landers/ (30), memes/, Offer pages/). Check for new files at the start of every ad job and file takeaways tagged swipe-real-world.
